The reason why as a worker in a business company I should respond positively to changes in products or services.

 Business Writing:

The reason why as a worker in a business company I should respond positively to changes in products or services.

I should respond positively to changes in products or services because it shows I have the right qualities to work in that business, I can be productive and useful for the business goals and objectives. 

Businesses cannot prosper and be successful with negative workers who work with a passive attitude and actions.

The positive way to respond to changes in products or services is the right and best way.

Businesses need to survive changes and go on. Negative responses will end the life of a business. 

A positive response helps the business surviving, helps to work for the transition of changing; it finds a new creative way of responding to changes. 

For example, in the years 2009, 2010, in the fashion industry, the most important well establish fashions houses found themselves in front of particularly important changes, derived from the 2008 bank economic crisis and the technological changes. As for technological changes, new ways of communication, from the web, were invented during those years. The arrival of “fashion blogs” and “fashion bloggers”, with their immediate interaction with web users from every part of the world, pushed fashion houses to modify their way of communication with their audience and customers. Many fashion houses responded positively to these changes by introducing to their publicity plans and catwalks, these fashion bloggers, making them active and present into their world, embracing positively, in this way, even the audience of these fashion bloggers, their “Influence” on a very important number of potential customers and the youngest population of the world interested in fashion. Fashion designers like Domenico Dolce and Stefano Gabbana embraced these changes in fashion communication by using more and more social media (personal microblogging and social networking services) like Twitter and Youtube, being active in the communication world, promoting their brand and creations in the web world by intensifying their presence. Other fashion designers like Marc Jacobs, invited personally famous fashion bloggers like “Bryanboy” to some of his catwalks, answering positively to the changes that their business implied. During our days, Instagram is the communication instrument most used by fashion houses.